Oct 14, 2016 Mobile Marketing 0 comment

Baskin-Robbins Text Message Celebrates End of Month

Baskin-Robbins

Baskin-Robbins is one of America’s favorite ice cream establishments, and they know that nothing is better than ending the month with a scoop of ice cream. Well… I guess the only thing that would make it better, is if that scoop of ice cream only costs $1.31.

Unfortunately for ice cream lovers, this promotion only happens on months that have 31-days. Why 31 days? The number “31” has been the company’s iconic number since the 1950’s when they created a different flavor for each day of the month. This is why you commonly see the concept of “31 Flavors” referenced by Baskin-Robbins.

So if you’re subscribed to receive Baskin-Robbins’ text messages, and it’s the 31st of the month, you’ll receive something similar to the text message promotion below, which reads: Celebrate 31 TODAY with $1.31. scoops (+appl tax) at participating Baskin-Robbins shops. Treat yourself to one, or two, or three! See store for details.

baskin-robbins-birthday-sms

Not subscribed to receive Baskin-Robbins’ text messages? Text JOIN to the SMS short code 31310 to subscribe.