Dunkin Donuts Uses Text Messaging To Increase App Downloads
Most brands nowadays already have mobile app landing pages with text-2-download functionality, but it’s much more rare to see a brand using text messaging in traditional media to make it easier for their customers to download their mobile apps. Recently when walking through the Boston airport, I stumbled upon a sign infront of a Dunkin’ Donuts, encouraging customers to download their app by texting “APP” to 386546, which conveniently spells “DUNKIN”.
And for a better close up:
When you text APP to 386546, you get the following text message. The best part, the website URL they’re using detects the mobile phone type, and automatically re-directs the consumer to the right app store for their mobile device.
By: Derek Johnson