Text Message Recruiting Example: Target
Have you ever wondered if you could use text messaging to increase job recruitment efforts at your company? It’s totally doable, and some of the largest brands are already doing it, including our good friends at Target. Check out the advertisement Target placed on their front doors recently to advertise that they’re currently hiring.
The recruitment poster at Target instructs prospective employees to “Text JOBS and your email address to: TARGET (827438)” to learn more about seasonal opportunities.
After texting JOBS and your email address to the SMS short code 827438, a prospetive employee receives a text message in return with a link directing them to target.com/careers and also telling them to look for an email about job opportunities.
The day after a prospective employees has texted Target, they receive the following email in their inbox.
This is a great example of a brand using text messaging to increase their recruitment efforts, especially during seasonal times.
By: Derek Johnson