Lexus, Amobee Tout Mobile Marketing Glory
Amobee, a leader in marketing technology, announced ahead of the weekend that it has won multiple awards for “Best Programmatic Creative” and “Mobile Marketing Campaign of the Year” in partnership with luxury and premium agency, Team One, for Lexus.
“Lexus partnered with Amobee to generate awareness around their 2016 performance F series model lineup — IS F SPORT, RC F SPORT and GS F SPORT — by creating an immersive virtual showroom experience leveraging Amobee’s high impact mobile, video and proprietary 3D solutions,” the company The goal was to engage consumers in a unique way that supported the dynamic performance qualities Lexus is known for.
Amobee’s extensive suite of cross channel and high impact mobile solutions equip advertisers, like Lexus, with innovative ad formats and robust functionality that provide consumers with a cinematic and interactive brand experience. The benefits of Amobee’s mobile solutions meet a variety of marketing objectives from driving qualified leads and site traffic, increasing engagement rates, and aligning brands with the moments that matter most to their audience.
“The award-winning mobile experience we created with Amobee was part of a fully-integrated campaign to amplify the sensory message of Lexus’ performance vehicles and ultimately to support Lexus as a progressive, dynamic brand,” said Jennifer Bolt, executive director, Idea Communication for Team One.
By: Christa Howard