These are targeted and profiled SMS campaigns sent to active mobile
subscribers in collaboration with the Mobile Network
Operators. Mobile Advantage, based on the customer’s
or products target audience creates a profile
and designs a campaign.
The profile is based on various elements, such as Gender, SEC,
Likes/Dislikes, Age, Location, Handset Model/Type, etc.
The campaign is then developed keeping in mind, the schedule,
target audience and content to gain the maximum output.