Quiznos Sub opened up a new outlet and engaged MAD team to devise a strategy to keep bringing their valued customers back to the outlet again and again.
MAD team designed an incentivised campaign by integration their short-code with their POS, where people dining in will send their check number to the short-code and will get a freebie.
MAD received more than 4000 messages during a single month, with more than 60% people visting again. During the period of the campaign the footfall in the outlet increased significantly. The data was then further used for regular engagement by Quiznos.