Rozee.pk wanted to send job alerts to job seekers on their cell phones so that they do not miss their opportunities while staying offline.
MAd proposed a solution that not only enabled the job seekers to get alerts of their related field but also facilitated them to post their CVs without internet connection by simply replying to the SMS.
It is first of its kind service in pakistan. It has made people loudly say WOW! It was such a success that in just 1 month around half a million job seekers subscribed to the SMS alerts. It has not just facilitated the job seekers, the employers got massive responses against their job posts.