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Shopistan

OBJECTIVE

  • How to engage and build a better understanding and ongoing relationship with the handset customer

STRATEGY

  • The Mobile advantage company has developed an independent solution to help handset vendors collect data about their handsets and customers in real time.
  • The solution also facilitates ongoing engagement with customers and enhances loyalty.

RESULT

  • Monitoring sales and activations of various handsets by make, model, date, time, MSISDN, OS version, network operator and location.
    • Better understanding of customer.
    • Ongoing engagement and communication.

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