Tameer bank wanted to reach senior citizens from SEC A and B to promote a saving product.
The Mobile Advantage Company was engaged to work with selected MNO’s across five major cities and identify the target audience who were sent a masked SMS from Tameer Bank informing them of the special offer.
Print ads were also published in leading newspapers to create awareness with a short code call to action.
Within seconds of launch the audience started to respond which resulted in hundreds of calls and thousands of sms responses across all cities and operators. Results were better than expected and Tameer decided to extend the service for another month.