DELL wanted to decrease the excess of GREY imports. Fake warranties were being offered under Dell brand name which was damaging the brand name. The brand was in need of a process where a customer can verify the authenticity of the product.
OBJECTIVE
STRATEGY
MAD proposed an SMS-based product authentication solution in which the customer sends the laptop’s Service Tag number through SMS on a short-code (8786). The Short-Code responds back identifying the customer whether the product is genuine offered by DELL Pakistan or not.
RESULT
MAD proposed an SMS-based product authentication solution in which the customer sends the laptop’s Service Tag number through SMS on a short-code (8786). The Short-Code responds back identifying the customer whether the product is genuine offered by DELL Pakistan or not.