Case Study: DELL Mobile Marketing Campaign with MAD
DELL Pakistan wanted to increase the footfall to its three road shows in Karachi & Lahore to showcase their latest notebooks.
The Mobile Advantage Company was engaged to work with selected Mobile Network Operator’s within the two cities and identify the target audience comprising of tech savvy , computer literate people from corporate and business backgrounds. MAD profiled the target audience and sent DELL masked SMS informing people of the event venue times and special offers.
Despite security issues the events were a huge success drawing crowds from their homes and offices to witness and participate in the activities. Well over 100 new notebooks were sold from a stall on the first day. According to the mall owners average footfall increased by 5 times leading to parking problems due to the campaign.
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