Case Study: DELL Product Authentication Solution
OBJECTIVE
DELL wanted to decrease the excess of GREY imports. Fake warranties were being offered under Dell brand name which was damaging the brand name. The brand was in need of a process where a customer can verify the authenticity of the product.
STRATEGY
MAD proposed an SMS-based product authentication solution in which the customer sends the laptop’s Service Tag number through SMS on a short-code (8786). The Short-Code responds back identifying the customer whether the product is genuine offered by DELL Pakistan or not.
RESULT
The proposed system brings the information of DELL Pakistan customers for DELL’s future engagement or campaign. Costumers were pretty much satisfied after authentticating the products’s warranty. The Brand name was Intact which also caused the growth in sales.
