Bed Bath & Beyond SMS Advertising

Following Chipotle’s lead by advertising their SMS campaign on customer’s receipts, Bed Bath & Beyond has started to also advertise their SMS campaign directly on their customer’s receipts.

As you can see from the image of the receipt below, their SMS keyword is “OFFER”, and the the Bed Bath & Beyond dedicated SMS short code is 239663. What a great way to advertise your SMS marketing campaign to customers!

It’s interesting to note that Bed Bath & Beyond is using an opt-in incentive to encourage customers to join their SMS marketing campaign. The opt-in incentive they’re using is that first time SMS subscribers can receive 20% off any one item on their next purchase. The best part, the 20% discount can be used online or in-store. Providing an opt-in incentive for your SMS marketing campaign can increase new subscriber growth by as much as 520%.

Bed Bath & Beyond Text Messaging Terms & Conditions: By providing your mobile number and clicking “I CONSENT”, you consent to receive mobile text alerts regarding exclusive offers and promotions from Bed Bath & Beyond Inc. You may receive up to 8 text messages per month (PLEASE NOTE: this has changed from 5 text messages per month, which still appears in some of our advertising).

You understand that you do not have to sign up for this program in order to make any purchases, and your consent above is not a condition of purchase.

By signing up, you are confirming you are over the age of 13.

You understand that we will send mobile text messages using automated technology.

Message and data rates may apply. Send STOP to 239663 to cancel. Text HELP to 239663 for help. For more information, contact us at support@bedbathandbeyond.com or call 1-800-462-3966.

By: Derek Johnson