Dec 26, 2016 Mobile Marketing 0 comment

Text Message Marketing with AMC Theatres

26 dec 1

AMC Theatres is the second largest theatre chain in the United States with 346 locations. That being said, it’s no wonder AMC Theatres is using text message marketing to update their customers with the latest offers, programs and events. With text message marketing have a 99% open rate, it’s kind of a no-brainer right?!

Interested in receive text message marketing messages from AMC Theatres, simply text “AMC” to 272727 on your mobile phone. AMC Theatres is using the SMS short code 272727, which is a dedicated vanity short code. Interested in learning more about AMC Theatre text message marketing, check out the page on their website for mobile text alerts here, or the screenshot of the website page below.

26 dec 2

Below is an abbreviated copy of the AMC Theatres text message marketing terms & conditions, which is found on their website where they’re promoting the text messaging campaign. For the full terms and conditions, see the end of this post.


By texting, you are opting in to receive future texts from AMC Theatres. Not all carriers are supported. To opt-out of receiving messages, text STOP to 272727. For help, textHELP to 272727. Message and data rates may apply. Six messages per month.


So what happens when you opt-in to receive AMC Theatres. When you text AMC to 272-727, you’ll receive a message from AMC Theatres, asking you to reply “Y” to get AMC theatre text messages delivered to your mobile phone number. You can see an example of this text message below.

26 dec 3

After replying “Y” to receiving text messages from AMC Theatres, you’ll receive the following text message, confirming your subscription to their text messaging program. Once subscribed, you’ll receive the latest offers from AMC Theatres, in addition to notifications about upcoming events and programs.

26 dec 4

AMC Theatres Text Message Marketing Terms & Conditions

If you have subscribed to AMC’s SMS text alerts by sending AMC to 272727 via SMS text, you will receive up to six SMS text alerts from AMC a month. Depending on the terms of your contract with your mobile telecommunications service provider, message and data rates may apply. By confirming with Y to receive these text messages you understand that these text messages will be sent using an automated dialing system. Your consent of receiving these text messages is not required for purchasing any goods or services from AMC Theatres.

If at any time you want to stop receiving SMS text alerts from AMC, please send STOP to 272727 via SMS text, manage your communication preferences in the account settings section of the Application or online account with an AMC website, or call AMC’s customer service department at 1-888-562-4262.

Attn: Privacy Manager
920 Main Street
Kansas City, MO 64105

For help with AMC SMS text alerts, please send HELP to 272727 via SMS text, or contact AMC’s customer service department at 1-888-562-4262.

The following carriers are currently supported: Alltel, AT&T, Boost Mobile, CellCom, Cellular One, Cellular South, Cincinnati Bell, Cricket, nTelos, Nextel, Sprint, T-Mobile, US Cellular, Verizon Wireless, Virgin Mobile, Interop, and Metro PCS. T-Mobile is not liable for delayed or undelivered messages.