Why mobile marketing matters for everyone, even B2B businesses
We’re all familiar with the importance of mobile marketing in today’s increasingly digital world. We shop through the Amazon app. We check out restaurant reviews on Yelp. We hear about a new product or service and immediately search for it on our phones.
According to Neil Patel, there was a 43 percent year-over-year increase in the total number of mobile searches last year. But how does our mobile-first world impact B2B businesses? Is it really worth investing in when prospective clients still have to interact with a salesperson to buy from your business?
The answer is yes. Mobile marketing is crucial for all businesses, even B2B businesses that might not sell products or services directly to customers through their phones, and here are two reasons why.
1. It provides sales enablement tools integrated with our daily lives
More than likely, your phone is currently within reach. Realizing how integrated mobile phones have become with our daily lives can help identify new and creative ways to incorporate them into our sales enablement tools.
Let’s say you’re sponsoring a booth at a trade show. Rather than having a bunch of printed sales collateral on your table (that people eventually throw away), what if you created an app people could download that has all your information? Not only is this a way to stand out from other sponsors, but it also gives you the ability to track who downloads the app and interacts with it.
2. It provides new marketing and advertising opportunities
As mobile gains prominence, many brands are taking advantage of the new advertising opportunities that are presenting themselves. One great example is social advertising and re-targeting. According to one study, 75 percent of B2B buyers are influenced by social media. Through social ad re-targeting, you’re able advertise to those people who visit your website and might be within a certain radius of your location.
The trend towards mobile marketing provides a wide variety of fresh opportunities. It’s vital that B2B businesses are considering how to use mobile technology to keep up with new marketing demands and expectations now more than ever.
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