Case Study: Propakistani Mobile Marketing Solution
OBJECTIVE
Propakistan.pk wanted to get their readers informed about special happenings and news regarding the telecom sector.
STRATEGY
MAD creative team designed a Graphical User Interface for ProPakistan.pk management using which they can send the important telecom news and related articles to their subscribers cell phones.
RESULT
It has made the readers of the Tech Blog feel privileged as they are getting the first hand information regarding the field of their interest without connecting to the PC. It has resulted in generation of excessive word of mouth and therefore the blog traffic has increased with URL integration.
